Coping with Loss Aversion and Risk Management in the Supply Chain Coordination

نویسندگان

چکیده

In this paper, we apply a combined revenue sharing and buyback contract to investigate the channel coordination of two-echelon supply chain with loss-averse retailer. Since decision makers usually take on more risks, Conditional Value-at-Risk (CVaR) measure is introduced hedge against it retailer’s objective maximize CVaR utility. We obtain optimal order quantity under contract. It shown that there unique wholesale price coordinating if confidence level less than threshold independent parameters. Moreover, complete sensitivity analysis parameters carried out. particular, decreases as loss aversion or increases, while increase coefficient increases. Furthermore, exists situation where can coordinate even though neither nor when are constrained.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13084364